Convenience has fueled creativity, and customer behaviour has changed as well. The cell phone has become so convenient that we use it for everything from communicating with others to shopping. The rapid growth of online shopping for almost any product has compelled business owners to invest in mobile app creation.
With smartphones and mobile app development following us around wherever we go, it's unavoidable that they've shaped how we go about our everyday lives, work, shop, and consume material. Since almost everything is only a few taps away, the world is more linked than it has ever been. Mobile technology, interestingly enough, is no longer restricted to personal use.
The year 2021 is not only a new year, but it is also a new year for innovations that will eventually determine trends.
Mobile commerce is on pace control 73% of the global ecommerce market share by 2021, up from 59% back in 2017. Over the last six months, 79% of mobile users made an online purchase using their mobile devices.
This means assessing your brand mobile experience is crucial to remaining competitive and delivering the CX needed to meet the top mobile commerce trends of 2021.
1. Progressive Web Apps
With time, business owners are realizing the popularity of mobile applications is going ahead with mobile-app first attitude in the market. More and more brands are expected to develop progressive mobile apps to stay ahead in the market.
A progressive web app is a website that looks and acts like a smartphone app. More brands can use PWAs to have a simpler, quicker mobile experience while still using a browser, rather than releasing native mobile apps, which can be costly to create.
A progressive web app is a website that looks and acts like a smartphone app. More brands can use PWAs to have a simpler, quicker mobile experience while still using a browser, rather than releasing native mobile apps, which can be costly to create.
2. Mobile Wallets
The use of mobile wallets can be directly proportional to online shopping. The mobile payment applications keep on offering lucrative offers and cash backs which attracts the consumers. The growing popularity of mobile wallets such as Apple Pay, Google Pay, or PayPal. is being leveraged by e-commerce business owners. In 2021, investments in mobile wallets, as well as one-touch purchasing will be on the rise, allowing customers to shop on the channels of their choice without worrying about security.
3. Augmented Reality:
2020 has forced brands to find new ways to bridge the online and in-store experiences. Adopting Augmented Reality (AR) has increased in popularity as brands work to give consumers a look into how a product would fit into their lives .Augmented reality and virtual reality are quickly gaining prominence in every industry. Augmented reality apps, when combined with AI-powered virtual assistants, offer a feel that is very similar to that of being in a physical store. In 2021, virtual reality will be a significant aspect of mobile commerce.
4. Voice commerce:
According to Loup Ventures, 75% of US households will possess smart speakers by 2025, bringing around US$ 30 billion in revenue. The primary reason for such massive growth in voice commerce is the convenience they offer. Users have access to a range of fast voice search options, such as Siri and Alexa, which have advanced the ease of shopping. Voice-based navigation is becoming more common, and users want a hands-free way to navigate the web.
5. Social Commerce:
Brands using social media to gain exposure and build brand awareness is nothing new. I’m sure (and I hope) that you’re already leveraging social media for your ecommerce business .Owing to the widespread usage of the internet in all facets of society, consumers are likely to come across a variety of products through social media. The mobile commerce creation service now provides social commerce. In 2021, social commerce will become one of the most important trendsetters. According to a new report, brands that use Instagram shopping have seen a 1,416 percent rise in traffic and a 20% increase in sales.
Since shoppable posts are still relatively fresh, I anticipate a continued upward trend in 2021. Consumers will look to buy directly from social media posts as more brands catch on.
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