So, you’re thinking about redesigning your company website – great! Websites can be one of the most powerful marketing tools for an organization. Crafting an engaging digital presence is an important way to help users understand your brand, and more importantly, learn about how your products or services can meet their needs.
Taking on a full website redesign can seem like a daunting task, but it doesn’t need to be. Learning from the most common website redesign mistakes that others have made can help you avoid expensive and time-consuming pitfalls. In this article, we explain some of the most challenging obstacles we see during web development projects and how to avoid them.
#1: Failing to identify the goals and priorities of the redesign
A website redesign process should start with identifying the reason for the redesign, the problems you are trying to solve, the challenges you want to overcome and the ways in which you want your new website to be different from the one you have now. You should also identify the overarching goals of the redesign that will drive the process, as well as specific objectives that you’re trying to accomplish. At the end of the day, you should understand what success looks like and be able to convey that succinctly to your web design/development partner.
#2: Slow Page Load Times
You will surely lose visitors if your site loads slowly. After all, everybody needs to discover their info quickly. Google says that 53% of mobile website visitors leave a web page if it takes more than 3 seconds to load.
A slow web page load time can meaningfully impact your search engine rankings. This website mistake can also be a tech problem. Hence, you should involve your developer in finding ways of boosting your current website’s page load time. And make sure to have a quick load time for a new website design.
#3: Finishing complete re-design all at once
The most cost- and time-efficient way to launch a website is to consider what is the “minimum viable product;” what is the leanest version of the site that you can launch in Phase 1. Far too often, companies have a huge list of goals to accomplish with the site, and a tight timeline with which to complete it. Breaking down the project by highest priority functionality is one way to keep things on track and save on cost.
#4: Not Determining the Right Technology to Use
Choosing the right technology is essential. Using the latest launched technology available in the market offers the team a significant time amount before starting the next redesign.
For instance, in case you need a single-page app and speed, the best choice could be to choose React.js. Likewise, in case your site uses Python, then Django could be the right option. The technologies you opt for don’t rely on the year they were launched but rely more on your ultimate goals.
#5: Ignoring timelines
Things change rapidly in the computerized world. In the event that a site project is drawn out several years, the end result may presently don't be pertinent to your business procedure or incorporate the most recent innovation. When starting a web improvement project, ensure that you have a granular achievement course of events for every deliverable, and affirm that key partners are accessible to give criticism inside the mentioned time period. It is undeniably more worthwhile to dispatch an essential site and keep on advancing it after some time than it is to have a two-year advancement measure for a site that will sit for quite a long while a while later.
#6: Focusing on design before content
Content development is one of the top-ranking items that frequently delays website redesign projects. Designing a website before determining what content is essential is a mistake that can offset strategy and waste time and money. Once you understand what pages are going to be included in the website, and you have a rough idea of what information needs to be included on key pages, it’s time to begin writing. Particularly for websites that cater to several audiences or have deep content, it’s important to begin writing the new website’s copy and pulling together images or videos as soon as possible.
#7: Not setting enough budget
Not setting enough budget for your website revamping is a common mistake. Everything comes with a price. Many entrepreneurs contact a web design company but do not have enough or have a very less budget for it. Also, there are some who have gone through web redesign years ago and expect it to be done again at the same price. Also, the cost of revamping a website depends on the features and functionalities you want to integrate into your website.
#8: Not Providing Adequate Time to Website Designers
Redoing a site requires some serious energy and you must show restraint enough to give plentiful measure of time to website specialists to tackle their work. We are not saying to trust that years will get your site overhaul. Setting cutoff times is OK, and you should set cutoff times for the work to be done on schedule, however setting ridiculous cutoff times will ruin the work. Many complications are involved in the website redesign that you should attain. A lot of people approach customized website design services, but cannot provide ample time. Website redesigning with predefined templates doesn’t take less time in comparison with the custom website design.
#9: Not making your website mobile-friendly
This is a major issue in the realm of web composition. Customers' impression of your site configuration relies upon what it seems like from their cell phone. Also, nowadays, individuals are persistently associated. Maximum users utilize their mobile browsers more than desktop browsers. So, prioritize the mobile-friendly website first. 40% of users have left and visited a competitor’s site after not having a mobile-friendly experience. They seek the ultimate experience and will continuously search for the best option. Most Mobile app development companies like us offering the best web design services generally design the websites by also keeping mobile users in mind. You must focus on offering the same user experience to your mobile users as any desktop visitor would have.
10) Not making efforts after the launch of new design
You can’t have a “launch it and forget it” attitude when it comes to your new website. As with any marketing strategy, your website should be constantly measured and refined for optimal performance. Even the best websites that seemed perfect upon launch need to be improved along the way. Technology, web standards, search algorithms, best practices and even your company are constantly changing over time. This requires ongoing improvements to your website on a regular basis, so be sure to allocate some of your annual budget to your website every year. Your website should be viewed as an investment, not a line item expense.
Conclusion
Above are the top 10 mistakes which companies/freelancer make. So you can avoid this mistakes and complete the proper designing of your website. Website revamping is a huge risk, if not done with proper planning and research, it can go wrong. Also, it requires a lot of investment in terms of both money and time. It is always advisable to do a proper analysis before you plan out to get your website redesigned.
We are mobile app development company in mumbai and if you have experience in any of the above langauge. Contact us at Prolifiquetech for job.
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